Shooting, directing, flying the drone and editing means you are totally immersed in storytelling. I’m editing the story as I go. I love it. Here’s another segment for the Australia by Design Innovation series, for production company MWC...
Covid has forced us all to be creative. This production originating in Perth, for a Melbourne client and filmed in Brisbane, was a classic, creative case in point. With myself as director, my amazing producer Troy Zafer from ZacCreative and guru Creative Director...
(702 words – 3 min read) The art of communication for TVC production is about knowing your target audience. That is, the massive unknown out there who pays good money to be entertained in a cinema, snuggles up in front of the tv, or on their smartphone on the...
(1,570 words – 6 min reading) The process of lighting for video production involves so many aspects. Direct, indirect, reflective, bounce, natural, practical, big, small, battery, generator, access, DoP, gaffer, best boy, electrics? So having good professionals...
(1957 words – 7 min read) When you are on set, and the shoot is pumping out scene after scene … and I’m talking about any genre of film— TV commercials, short films, corporate videos, or full-length movies—the last person you tend to be thinking about is the...
