by Ross Tinney | Oct 30, 2019 | Film Industry - Behind the Scenes
(1441 words – 5 min read) There are many types of people in the world. So in order to ascertain the sort of crew you want to be surrounded by, it may be good to ask yourself a very pertinent question: what sort of person are you? Are you open-minded, mysterious,...
by Ross Tinney | Oct 23, 2019 | Film Industry - Behind the Scenes
(702 words – 3 min read) The art of communication for TVC production is about knowing your target audience. That is, the massive unknown out there who pays good money to be entertained in a cinema, snuggles up in front of the tv, or on their smartphone on the...
by Ross Tinney | Oct 17, 2019 | Film Industry - Behind the Scenes
(1,570 words – 6 min reading) The process of lighting for video production involves so many aspects. Direct, indirect, reflective, bounce, natural, practical, big, small, battery, generator, access, DoP, gaffer, best boy, electrics? So having good professionals...
by Ross Tinney | Oct 10, 2019 | Film Industry - Behind the Scenes
(1957 words – 7 min read) When you are on set, and the shoot is pumping out scene after scene … and I’m talking about any genre of film— TV commercials, short films, corporate videos, or full-length movies—the last person you tend to be thinking about is the...
by Ross Tinney | Oct 3, 2019 | Film Industry - Behind the Scenes
(1254 words, 4 min read) The way I see it, talent casting is 75% of my role as director. TVC Director Simon McQuoid goes further; he reckons it is 90%. Here’s what Simon says on the matter. Obviously, it depends on what you’re making. But if I’ve cast the role well...
by Ross Tinney | Sep 25, 2019 | Film Industry - Behind the Scenes
(783 words, 3 min read) The very first time I saw a steal-o-matic, I thought, “Wow, this is awesome. What a great product. I so want to win this job.” So, what is a steal-o-matic? When an ad agency gets briefed from a client, they go away and come up...
