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How the target audience affects your TVC production

How the target audience affects your TVC production

by Ross Tinney | Oct 23, 2019 | Film Industry - Behind the Scenes

(702 words – 3 min read) The art of communication for TVC production is about knowing your target audience. That is, the massive unknown out there who pays good money to be entertained in a cinema, snuggles up in front of the tv, or on their smartphone on the...
Lighting for video production and the Gaffer – DoP relationship

Lighting for video production and the Gaffer – DoP relationship

by Ross Tinney | Oct 17, 2019 | VLOG

(1,570 words – 6 min reading) The process of lighting for video production involves so many aspects. Direct, indirect, reflective, bounce, natural, practical, big, small, battery, generator, access, DoP, gaffer, best boy, electrics? So having good professionals...
6 tips for a good Director-Editor relationship

6 tips for a good Director-Editor relationship

by Ross Tinney | Oct 10, 2019 | Film Industry - Behind the Scenes

(1957 words – 7 min read) When you are on set, and the shoot is pumping out scene after scene … and I’m talking about any genre of film— TV commercials, short films, corporate videos, or full-length movies—the last person you tend to be thinking about is the...
Why talent casting is 75% of my director’s role  – and how I do it

Why talent casting is 75% of my director’s role – and how I do it

by Ross Tinney | Oct 3, 2019 | Film Industry - Behind the Scenes

(1254 words, 4 min read) The way I see it, talent casting is 75% of my role as director. TVC Director Simon McQuoid goes further; he reckons it is 90%. Here’s what Simon says on the matter. Obviously, it depends on what you’re making. But if I’ve cast the role well...
Steal-o-matics beware: from concept to reality

Steal-o-matics beware: from concept to reality

by Ross Tinney | Sep 25, 2019 | Film Industry - Behind the Scenes

(783 words, 3 min read) The very first time I saw a steal-o-matic, I thought, “Wow, this is awesome. What a great product. I so want to win this job.”   So, what is a steal-o-matic?   When an ad agency gets briefed from a client, they go away and come up...
Scene Blocking: what to consider, when and why to do it

Scene Blocking: what to consider, when and why to do it

by Ross Tinney | Sep 18, 2019 | Film Industry - Behind the Scenes

(1470 words – 5 min read) So, you have a script, a screenplay, an advertising agency storyboard, or written images, and now it is time to bring it life, to translate these words onto the screen. By creating a sequence of different kinds of shots—wide shots,...
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