TVC Production

Dept of Training & Workforce Development ‘Door’

A nice spot. A bit technical, with wipes and talent movement and all that, not to mention the six complete sets that needed to be created in one day. Top effort from all involved. Thanks to Mal, Ross at the gang at Likeable Creative.

ROAD SAFETY COMMISSION ‘Driver fatigue’ Rural

How many times have you taken a long drive and stretched your concentration to the limit? Gone too long without a break? Here's a sobering statistic...80% of fatigue-related crashes are on country roads. It is absolutely vital to listen to...


The Perron Institute do such an amazing job of ground-breaking research into many life-threatening diseases like stroke, MS, Alzheimers and Parkinson's. Please do share this video.

SIMONDS ‘Staycation’

The most challenging TVC production in all my years as a director. And it went like clockwork. A two day shoot, cast and crew of 15 in a residential display home in a Melbourne suburb, with me directing alongside my Producer Troy Zafer from...

Hart & Co Teaser

This was a half day shoot on the Sony FX9 camera, which was, in turn, on a Seeber dolly. Great pictures and we managed to shoot 3 commercials in the four hours. Wonderful crew in DoP Greg Knight, assisted by his son Michael. Two knights in...

Ross Tinney Commercials Reel 2020

I am working in post on another TVC, as at April 2020, so watch this space, as I'm pretty stoked with the result. In the meantime, here's a sample of the good bits gone by. Cheers.

Perron Institute B

This is the other ad for Perron Institute. Originally we were only making 1 x 30 second but such was the performance of every child we created a second ad and client was happy to alternate. All 12 kids got their moment in...

Perron Institute A

This is one of two ads we shot for client Perron Institute, via agency Longreach. A considerable casting effort drew out twelve little kids, each with quirky idiosyncrasies that came to life on shoot day. Filmed on the Arri...

Simonds ‘Style Angels’

A wonderful one day shoot in Melbourne on the Arri Alexa Mini. First time working with DoP Ed Goldner. It won't be the last. He was fantastic, as were the rest of the crew. Thanks to my Producer Troy Zafer, Writer Andrew Tinning and...

Simonds Homes ’70 Years of Firsts’

This is a gem. Two day shoot in Melbourne – the town of four seasons in one day. Lots of talent to cast, locations to scramble over – far apart from one another, sunrises to capture – far apart from one another. Client happy. The main thing.