SIMONDS ‘Staycation’

The most challenging TVC production in all my years as a director. And it went like clockwork. A two day shoot, cast and crew of 15 in a residential display home in a Melbourne suburb, with me directing alongside my Producer Troy Zafer from Production Company Zac...

Hart & Co Teaser

This was a half day shoot on the Sony FX9 camera, which was, in turn, on a Seeber dolly. Great pictures and we managed to shoot 3 commercials in the four hours. Wonderful crew in DoP Greg Knight, assisted by his son Michael. Two knights in their armour approach a...

Perron Institute B

This is the other ad for Perron Institute. Originally we were only making 1 x 30 second but such was the performance of every child we created a second ad and client was happy to alternate. All 12 kids got their moment in the sun. As a way of thanking all those who...

Perron Institute A

This is one of two ads we shot for client Perron Institute, via agency Longreach. A considerable casting effort drew out twelve little kids, each with quirky idiosyncrasies that came to life on shoot day. Filmed on the Arri Alexa...

Simonds ‘Style Angels’

A wonderful one day shoot in Melbourne on the Arri Alexa Mini. First time working with DoP Ed Goldner. It won’t be the last. He was fantastic, as were the rest of the crew. Thanks to my Producer Troy Zafer, Writer Andrew Tinning and sensational client in Kate...