by Ross Tinney | Oct 23, 2019 | Film Industry - Behind the Scenes
(702 words – 3 min read) The art of communication for TVC production is about knowing your target audience. That is, the massive unknown out there who pays good money to be entertained in a cinema, snuggles up in front of the tv, or on their smartphone on the...
by Ross Tinney | Oct 17, 2019 | Film Industry - Behind the Scenes
(1,570 words – 6 min reading) The process of lighting for video production involves so many aspects. Direct, indirect, reflective, bounce, natural, practical, big, small, battery, generator, access, DoP, gaffer, best boy, electrics? So having good professionals...
by Ross Tinney | Oct 3, 2019 | Film Industry - Behind the Scenes
(1254 words, 4 min read) The way I see it, talent casting is 75% of my role as director. TVC Director Simon McQuoid goes further; he reckons it is 90%. Here’s what Simon says on the matter. Obviously, it depends on what you’re making. But if I’ve cast the role well...
by Ross Tinney | Sep 25, 2019 | Film Industry - Behind the Scenes
(783 words, 3 min read) The very first time I saw a steal-o-matic, I thought, “Wow, this is awesome. What a great product. I so want to win this job.” So, what is a steal-o-matic? When an ad agency gets briefed from a client, they go away and come up...
by Ross Tinney | Sep 18, 2019 | Film Industry - Behind the Scenes
(1470 words – 5 min read) So, you have a script, a screenplay, an advertising agency storyboard, or written images, and now it is time to bring it life, to translate these words onto the screen. By creating a sequence of different kinds of shots—wide shots,...
