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How the target audience affects your TVC production

How the target audience affects your TVC production

by Ross Tinney | Oct 23, 2019 | Film Industry - Behind the Scenes

(702 words – 3 min read) The art of communication for TVC production is about knowing your target audience. That is, the massive unknown out there who pays good money to be entertained in a cinema, snuggles up in front of the tv, or on their smartphone on the...
https://vimeo.com/338174810?loop=0

Dept of Education ‘Wonder’

by Ross Tinney | Jul 8, 2018 | TVC

Filmed over one day on the Arri Alexa, with Allan Myles as DoP. We cast the hero talent. The rest were children from the school we filmed at. Great animation from Juan @ Office of John...
https://vimeo.com/99126327?loop=0

Fire & Resue ‘Lives at Stake’

by Ross Tinney | Oct 26, 2015 | TVC

How to burn a family – and their dog – at the stake. Ensure all public liability policies are current and cover pretend fires that can turn ugly. Build a big fire in winter and on a vacant lot far from everything. Start with close-ups of stressed family...
https://vimeo.com/126778547?loop=0

Ikea Feels just like home ‘Dining room’

by Ross Tinney | Oct 26, 2015 | TVC

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