by Ross Tinney | Oct 23, 2019 | Film Industry - Behind the Scenes
(702 words – 3 min read) The art of communication for TVC production is about knowing your target audience. That is, the massive unknown out there who pays good money to be entertained in a cinema, snuggles up in front of the tv, or on their smartphone on the...
by Ross Tinney | Sep 25, 2019 | Film Industry - Behind the Scenes
(783 words, 3 min read) The very first time I saw a steal-o-matic, I thought, “Wow, this is awesome. What a great product. I so want to win this job.” So, what is a steal-o-matic? When an ad agency gets briefed from a client, they go away and come up...
by Ross Tinney | Aug 15, 2019 | Film Industry - Behind the Scenes
WHAT IS A CORPORATE VIDEO? (1347 words – 6 min read) A corporate video production is essentially a video created for a company for commercial purposes. It is a visual way of presenting a brand’s vision, values and benefits in an engaging, interesting way. With...
