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How the target audience affects your TVC production

How the target audience affects your TVC production

by Ross Tinney | Oct 23, 2019 | Film Industry - Behind the Scenes

(702 words – 3 min read) The art of communication for TVC production is about knowing your target audience. That is, the massive unknown out there who pays good money to be entertained in a cinema, snuggles up in front of the tv, or on their smartphone on the...
Steal-o-matics beware: from concept to reality

Steal-o-matics beware: from concept to reality

by Ross Tinney | Sep 25, 2019 | Film Industry - Behind the Scenes

(783 words, 3 min read) The very first time I saw a steal-o-matic, I thought, “Wow, this is awesome. What a great product. I so want to win this job.”   So, what is a steal-o-matic?   When an ad agency gets briefed from a client, they go away and come up...
14 corporate video elements to engage your audience in 2019

14 corporate video elements to engage your audience in 2019

by Ross Tinney | Aug 15, 2019 | Film Industry - Behind the Scenes

WHAT IS A CORPORATE VIDEO? (1347 words – 6 min read) A corporate video production is essentially a video created for a company for commercial purposes. It is a visual way of presenting a brand’s vision, values and benefits in an engaging, interesting way. With...

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