This production had a pretty scary deadline and thankfully we had a focussed team. And creating a complete brand for a campaign relies on many individuals: writer, producer, director, choreographer, wardrobe stylist, DoP, gaffer, sound recordist, make-up artist, music composer, singers, post house, sound design and an agency and client utterly transparent in the communication department.

The social media element plays a crucial role, and this needs to be thought out before production commences; behind the scenes filming, interviews, instagram cutdowns etc.

But without the most important person in this whole journey is the audience; making sure the target market are viewing a message that piques their interest, delivered in a way they can relate to, with an entertainment factor, benefits and call to action that gets them excited.